Volunteers and residents get ready for the green and gold
Brisbane Economic Development Agency | Visitor Experience and Host Engagement Strategy | Brisbane, Queensland, Australia | 2023
Strategy to prepare residents, volunteers and industry for Brisbane 2032
Visitor journey and destination perception mapping
Volunteer and industry engagement framework
Personas and engagement pathways for sustained participation
The Challenge
Brisbane required a forward-looking strategy to prepare volunteers and the visitor economy for the opportunities and demands leading up to the 2032 Olympic and Paralympic Games.
Key challenges included
Understanding what motivates volunteers to engage and participate
Aligning volunteer programs with visitor expectations and experiences
Strengthening coordination across industry and volunteer networks
Ensuring Brisbane delivers a welcoming, world-class host city experience
Our Approach
We applied a visitor-centric and engagement-driven approach to understand host city readiness and strengthen volunteer participation.
Our methodology included
Situational analysis of Brisbane’s visitor experience landscape
Review of national and international volunteer program best practice
Visitor journey mapping and experience touchpoint analysis
Stakeholder engagement across industry and volunteer networks
Outcomes and Impact
Key Outcomes
Visitor Experience & Host Engagement Strategy for Brisbane 2032
Volunteer and industry personas to guide engagement and retention
Action plan for strengthening host city readiness
Framework for ongoing collaboration and program evolution
Economic and Social Impact
Stronger volunteer participation and civic pride
Improved visitor welcome and destination experience
Enhanced collaboration across tourism, events and community sectors
Increased readiness for global visitation and major events
