The missing piece - how designers can transform economic development

To maximise the impact of our economic development programing and activities, it’s critical to design them well upfront with the audience as the central focus. What we know through our work is that in order for economics and economic development to be innovative and for initiatives to stick, they need to have a high level of design. A lack of skill in design tends to be where these initiatives fail to either launch correctly or their value realised because they have not fully solved the problem. Sparrowly Group's Federico Moreno provides a stepped approach to design thinking to help economic developers.