According to The Salesforce State of Service Third Edition report, 47% of customers say they’ll stop buying from a company if they have a subpar experience. The number one reason customers leave or don’t return is that they feel undervalued. Sparrowly Group’s Avril Dunn explores this further.

Sparrowly Group’s Managing Director, Giovanna Lever shares how she has continued to apply the 5% to the business and in life, and how it has helped maintain focus as the world adapts to a new normal.

How many people would compare the toilets that we experience in public spaces to the toilet we experience in our own homes? As Place Makers and destination creators, when extending our hospitality, we should definitely be considering the impression that our public toilets are communicating to our residents and visitors.Toilets are a big deal. More than ever before.

While many businesses are adopting funnel and automated marketing programs, what happens when there is a mismatch with customer experience?

Giovanna Lever provides her insights as to why advocating for your team is integral in leadership for the business and the most importantly, the team.

Sparrowly Group’s, Giovanna Lever shares her views on the pitfalls of many businesses today in lazy sales and why playing the long game and care is so critical.

Giovanna Lever talks about embracing superannuation as part of your regular financial planning particularly as we gear up for a new financial year.

Jackie Hicks explores dark tourism. Dark tourism isn’t a new trend, but it can be misunderstood. Following the release of HBO’s new show Chernobyl, dark tourism is at the forefront of everyones minds. Learn more about this tourism trend.

Innovation...one of the key buzzwords in the business industry, but how many businesses actually know what it means and how to apply it? Hear what our intern Aidan Lam has to say about it.

Sparrowly Group has been in business for four years, Giovanna Lever reflects on the biggest learnings of running a small business and shares her four fundamental business insights.

“You don’t build it for yourself. You know what people want, and you build it for them.” – Walt Disney

This statement seems so obvious, yet it regularly doesn’t happen. Giovanna Lever believes that understanding your customer and being responsive to customer needs will be the difference between a business that fails (or just gets by) or thrives.

After conducting a comprehensive research program into Accessible Tourism, both documented and anecdotal experience based, Sparrowly Group has identified that it is time for a change and that the Australian Tourism industry needs to act now.

There is a lot of talk about emotional intelligence in the workplace but Giovanna Lever believes it can be distilled down to a basic principle which can be too often forgotten, and they are, quite simply manners.

According to Giovanna Lever, it doesn’t matter if you’re the Queen of England or someone starting out in your career or new business, if you are brave enough, if someone has recommended that we would be a good fit to meet (with no strings attached), then she will always make the time.

Giovanna Lever’s personal letter to small business owners. She has helped many small to medium sized businesses become profitable, retain happy customers/clients and scale successfully.

Whilst we all know that acquisition is far more costly than retention, it seems when it comes to retention, it is put into the too hard basket or seen as a low priority. Giovanna Lever shares her experience in this insightful blog important for businesses of all sizes.

Agritourism is any activity where agriculture and tourism intersect and can be a lifesaver especially in light of recent devastation across the country.

Now that the New Year hype is over and the pressure for new starts is off, let’s get real about creating goals and bring it back to basics. Giovanna Lever has mentored hundreds of individuals in her career from school leavers to senior managers and small business owners.

Professional breakups don’t necessarily mean a disaster. Giovanna Lever explains when it is well managed and with both parties best interests as the focus, can, in most cases lead to a more positive outcome long term.

Sparrowly Group Founder and Managing Director, Giovanna Lever shares why all destinations and the hospitality industry should look to Tasmania and learn.