Search our learnings, perspectives and insights across our impact areas.
Beyond the disco
“Going out at night”…this phrase can conjure up different images and perceptions. Typically these words more times than not are correlated with images usually involving dining, drinking and perhaps performances. The phrase “Going out at night” however, when linked to the night time economy extends way beyond just the ‘having fun’ sector. Sparrowly Group’s Justine Sinclair explains how to support vibrant communities by reimagining the night time economy.
Too early to travel internationally? Navigating travel in our new normal
Sparrowly Group’s Jackie Hicks returned to international travel and shares some of her insights from travelling amongst this new normal and living with COVID-19.
Why we need to give a crap about public toilets
How many people would compare the toilets that we experience in public spaces to the toilet we experience in our own homes? As Place Makers and destination creators, when extending our hospitality, we should definitely be considering the impression that our public toilets are communicating to our residents and visitors. Toilets are a big deal. More than ever before.
Why HBO's Chernobyl is reinvigorating the dark tourism market
Jackie Hicks explores dark tourism. Dark tourism isn’t a new trend, but it can be misunderstood. Following the release of HBO’s new show Chernobyl, dark tourism is at the forefront of everyones minds. Learn more about this tourism trend.
It’s time for change - Tourism for all
After conducting a comprehensive research program into Accessible Tourism, both documented and anecdotal experience based, Sparrowly Group has identified that it is time for a change and that the Australian Tourism industry needs to act now.
Real people and authentic experiences: Trends in Australian Agritourism
Agritourism is any activity where agriculture and tourism intersect and can be a lifesaver especially in light of recent devastation across the country.
Why Tasmania is the Apple of my Eye
Sparrowly Group Founder and Managing Director, Giovanna Lever shares why all destinations and the hospitality industry should look to Tasmania and learn.
What help does your tourism business REALLY need
Giovanna Lever talks with the Tourism Upgrade about what your tourism business needs to be successful in marketing.