There is a constant pull and push in many cultural institutions between curating a space that is thought provoking, innovative and unique while also managing the need to be sustainable or, in some cases, generate an income just to keep the doors open. tourism can play a role in helping to fill this void.  

According to Cultural Attractions of Australia, cultural tourism is one of Australia’s fastest growing tourism segments with the sector growing 23% over the past five years, compared to total tourism growth of 19%.

So where should you start? Sparrowly Group’s Justine Sinclair provides the key steps to diversifying without losing your cultural DNA.

“I’d like to give you some feedback.” Seven words that can make a person feel uncomfortable or challenged. But how do you build your feedback muscle and how to run to it rather than run away from it? A realistic guide to accepting feedback and elevating your business and customer satisfaction by taking positive action.