Artificial intelligence in the workplace is transforming how we work, think, and create - but human oversight remains essential. Sparrowly Group’s Federico Moreno explores how to harness AI’s potential responsibly, ensuring innovation and efficiency never come at the cost of critical thinking, ethical judgement, or the uniquely human touch.

Tourism, hospitality and business development are evolving rapidly - and Sparrowly Group continues to lead the conversation. This week, four team members delivered workshops and panels across NSW, Queensland, and South Australia, sharing insights on customer loyalty, sustainable gastronomy, advocacy, and data-driven growth to help industries thrive and communities flourish.

As human-like and amazing as it is, is ChatGPT just another techno fad that will follow the same fate as the likes of Google Wave or Clubhouse? Or is it the beginning of a completely new paradigm in everyday life – a disruption akin to the launch of the iPhone? Sparrowly Group’s Ben Lever explores where the opportunities lie.

The recent rise of chat-based AI assistants, such as ChatGPT, has sparked a lot of discussion about their potential impact on knowledge workers. If you’re a knowledge worker and you’re still not convinced, read on…