Search our learnings, perspectives and insights across our impact areas.
The power of showing up - why local business communities matter more than we think.
Strong local economies are built on connection, not just strategy. In this article, Sparrowly Group’s Giovanna Lever unpacks the role of local business communities in driving collaboration, capability and resilience, offering practical insights for SME leaders and regional decision-makers looking to unlock growth through meaningful engagement.
From retail to destination - how MECCA is redefining customer experience.
Sparrowly Group’s Jackie Hicks shares insights from MECCA’s Destination Australia 2026 masterclass, exploring how MECCA’s approach to customer experience and creative strategy is reshaping destination thinking, offering practical lessons for tourism operators to create immersive, experience-led destinations that drive visitation, loyalty and long-term value.