Naomi is a lead consultant, workshop facilitator and mentor for Sparrowly Group working with clients across the visitor economy and economic development. With more than 25 years experience working with local, state and federal government organisations, Naomi focuses on destination management, regional destination marketing, product and experience development, distribution and tourism trade development. 

For Sparrowly Group, Naomi has trained and mentored more than 500 small businesses across Australia on business planning, tourism product and experience development, distribution and marketing. Naomi is an experienced tourism professional working on projects including the development of Destination Management Plans, governance reviews, Visitor Economy Strategies and training programs for businesses. 

A qualified Trainer (Certificate IV Training and Assessment), Naomi delivers and facilitates engaging workshops and training programs for businesses across industries. She is experienced in stakeholder and community engagement. She has led community groups and worked with local councils on a range of projects and programs to build more inclusive communities and stronger regions. 

Her experience in owning and managing multiple small businesses of her own gives Naomi a unique understanding of both big picture strategy, and the day-to-day challenges of running a small business.