Agritourism, an industry connecting agricultural products, people, and places with visitors in rural areas, is rapidly growing and is pivotal for Queensland’s economy, estimated to be worth $4.5 billion by 2030. It offers regional businesses the chance to supplement income, diversify operations, and develop customer relationships through unique experiences like farm tours, tastings, and educational activities, thereby attracting new visitor markets and enhancing regional economies.

The aim of the Accelerator Mentoring Program is to encourage development of agritourism experiences to showcase the Outback Queensland region.

Successful mentees will be matched with a Sparrowly Group expert mentor.

The Program includes tailored and bespoke one-on-one mentoring across a four-month period. 

Five mentoring sessions will be provided and are flexible to your availability.

The Agritourism Accelerator Program has been designed to support 10 farmers and graziers who are at the beginning of their agritourism journey or who are already delivering agritourism experiences and looking to expand.

New entrants are encouraged to apply for the Program. 

Businesses will need to demonstrate their vision or idea for agritourism experience development. As well as if the experience will be delivered on farm and rural lands. Off-farm experiences based experiences will be considered. 

The Program is available to businesses in the Outback Queensland region. This includes the following 19 Local Government Areas (LGAs) of Balonne, Banana, Barcaldine, Barcoo, Blackall-Tambo, Boulia, Bulloo, Cloncurry, Diamantina, Flinders, Longreach, Maranoa, McKinlay, Mount Isa, Murweh, Paroo, Quilpie, Richmond and Winton. 

Sessions will be delivered remotely (e.g. Zoom meetings or phone calls) with time allocated in between sessions to work on your business. 

Mentees will be required to commit to attending all mentoring sessions and spend additional time (approximately two hours a week) to work on agreed mentoring actions and to prepare for mentoring sessions to ensure you get the most out of the Program.

Supporting the mentoring journey, mentees will have access to a suite of practical workshop style webinars and Sparrowly Group’s video library, tools and resources as well as ongoing support from your mentor.