Jackie is a consultant and business mentor for Sparrowly Group working with clients across the visitor economy, economic and community development. She leads Sparrowly Group’s training division which has supported close to 1,000 businesses across Australia. 

WIth more than 10 years experience working across the tourism, health and community development sectors, Jackie brings cross industry sector experience and passion to create opportunities that drive positive change for communities and destinations.

She has an ability to quickly acquaint herself with clients to understand their needs from the inside out. An expert in project management, her research, strategy development and evaluation experience includes working on projects including strategies, reviews and audits, implementation, mentoring and training program delivery and facilitation. Jackie has trained and mentored more than 100 small business owners across Australia supporting them through tourism experience design and development, customer experience, digital marketing, operational improvement and access and inclusion. 

Jackie has contributed her exceptional attention to detail and thorough research to many of Sparrowly Group’s projects and is the lead researcher and co-author of Sparrowly Group’s industry acclaimed paper on accessible and inclusive tourism. 

She continues to support the visitor economy industry through tourism awards judging and guest lecturing for Western Sydney University to give back to her alma mater and encourage the next generation of professionals.