Explore how Malaysia’s culture, food and community-led development drive inclusive economic growth, with insights for Australian regions.

Tourism trends for Australian destinations in 2026 are shifting toward wellness travel, dark sky experiences, AI-powered planning, skip-gen travel and niche sports tourism. Sparrowly Group’s Beth Burns explores how destinations can apply these trends strategically within Destination Management Planning, leveraging what’s authentic without losing local identity or community value.

Tourism, hospitality and business development are evolving rapidly - and Sparrowly Group continues to lead the conversation. This week, four team members delivered workshops and panels across NSW, Queensland, and South Australia, sharing insights on customer loyalty, sustainable gastronomy, advocacy, and data-driven growth to help industries thrive and communities flourish.