Beyond the Logo - How place branding builds identity, economies and community

Place branding is more than a logo—it’s the DNA of a place. Sparrowly Group’s Jackie Hicks explores how place branding and placemaking serve as critical economic and social drivers that shape a community’s identity. Drawing on insights from the City Nation Place Australasia forum, we highlight the importance of community engagement, strategic storytelling and collaborative brand development. Whether for a town, city or region, embracing place branding as a strategic priority ensures a stronger, more connected future.