2024 traveller trends, what’s in and what’s here to stay

The team at Sparrowly Group has witnessed travel trends come and go over the years some of which become mainstays. As we move into a new year, there are three key areas we recommend incorporating into your destination and business planning.  

While these travel behaviours are not the first to evolve and won’t be the last. What’s important is to be forward thinking, know your customer, understand their needs and listen to their feedback.

By making this an always on mindset in your destination development and experience design, you won’t need to wait to learn what the trends are…you will set the trend.