Practical, producer-first agritourism support

The contemporary Eagle Nest Retreat sits beside a reflective dam, surrounded by rolling green paddocks, grazing cattle and mountain ranges.

Image credit - Eagle Nest Retreat

Programs and strategies that help farmers diversify, build experiences and grow sustainable and resilient regional economies.

Ripe red strawberries hang from leafy vines in a sunlit growing tunnel.

Agritourism offers powerful opportunities for farm diversification, regional growth and resilient rural communities, but success requires more than enthusiasm. Primary producers and farmers need practical guidance to design visitor-ready experiences, navigate compliance, price for profit and build sustainable operations.

Sparrowly Group is Australia’s leading agritourism and value-adding partner. We work directly with farmers, councils and regions to transform agritourism ideas into viable, bookable and scalable businesses.

Our approach combines hands-on mentoring, structured training and strategic roadmaps, helping producers move confidently from concept to launch. We focus on real-world outcomes - new experiences delivered, stronger businesses built and new income streams created.

From individual farmers to region-wide, we help agritourism grow in ways that are practical, responsible and commercially successful.

We are active members of the Global Agritourism Network, as well as the Australian and New Zealand Regional Committee. In 2023, Sparrowly Group represented Australia at the United Nations World Tourism Organisation Gastronomy Tourism Conference in Spain which had a major focus on agritourism. In 2026, Sparrowly Group will represent Australia at the Global Agritourism Conference in Scotland.

Our approach

We bridge the gap between big ideas and on-farm realities. Our approach recognises the unique constraints of working farms, seasons, family businesses and regional markets.

We design and deliver agritourism programs that meet farmers where they are, from early-stage ideas through to mature, established experiences.

Every program is grounded in tourism expertise and agricultural practicality, designed to help producers take the next achievable step forward.

We work alongside producers to:

  • Turn concepts into achievable experiences

  • Test ideas against real operations

  • Build confidence and practical skills

  • Navigate risk, planning and compliance

  • Develop clear pricing and experiences

  • Strengthen marketing and distribution

  • Launch with structure and support

Programs are tailored for local governments, tourism organisations, Regional Development Authorities, industry bodies and destinations to build long-term agritourism capability and value-adding across regions. 

We deliver practical end-to-end agritourism capability programs and services including:

  • Regional agritourism development programs

  • Producer workshops and masterclasses

  • One-on-one and group mentoring 

  • Experience design and feasibility support

  • Pricing and packaging workshops

  • Marketing readiness and distribution planning

  • Compliance and risk guidance

  • Implementation toolkits, resources and templates

What we deliver

Our impact

Delivered by experienced agribusiness and tourism specialist mentors, designed for real farm operations, with structured pathways from idea to launch.

Grounded in tourism and commercial reality

Hundreds of producers mentored across Australia

Built for farmers, not generic small business models

Ongoing producer networks and alumni communities

Improved confidence and business resilience

Dozens of
new agritourism experiences launched

Proven capability programs

Sparrowly Group has delivered agritourism mentoring and training programs across regional Australia, including New South Wales, Victoria and Queensland. 

Across our programs we provide:

  • Structured learning pathways

  • Practical tools and templates

  • Workshops and webinars

  • Tailored one-on-one and group mentoring

  • Peer learning cohorts

  • Post-program alumni support

Building agritourism at a regional level

Our strategic work helps councils and destinations turn agritourism potential into coordinated, funded and deliverable programs. 

Beyond mentoring and training, we support regions to plan for sustainable agritourism growth through:

  • Agritourism opportunity assessments

  • Regional development roadmaps

  • Experience audits and gap analysis

  • Capability building strategies

  • Investment and funding pathways

  • Implementation blueprints

Our most recent Agritourism projects

Case Studies
Navigating compliance for agritourism experience design

Sparrowly Group has delivered agritourism development programs across regional NSW, Victoria and Outback Queensland, supporting farmers to confidently navigate compliance requirements and strengthen their capability in agritourism experience design.

Read more about our agritourism program delivery here.

  • Our mentor was so helpful in helping us exactly where we needed help - it wasn't a one size fits all. Doing this course helped us define what we are wanting to achieve and gave us useful tools and resources to move forward with confidence.

    - Royston Station (Mentee)

  • We loved having an experienced, enthusiastic mentor to provide feedback on our agritourism journey so far, and to suggest options and directions for the future. With our mentor's encouragement we feel confident that we are on the right track and we know where we're going!  

    - Outback Date Farms (Mentee)

  • It has been so good to have someone to sit down with and talk to that is outside of the business and bounce ideas around. My mentor was on the ball and was good at challenging me to really think about things, as well as reassuring me I was on the right track. 

    - Gidgee’s Bush Camp (Mentee)

  • One of the most valuable aspects of the Mentoring Program has been to keep us moving forward, to keep developing our business proposal and ideas and to research what others are doing well. This process has been really helpful in refining our plans and implementing our project plan.

    - Dragonfly Springs Farm (Mentee)

  • I am so grateful for Sparrowly Group’s help, they have put me back on track which I am truly grateful for. My mentor’s guidance, advice, patience and understanding of marketing is second to none. They were always reachable right from the start whether emails, phone calls or zooms. 

    - Ashmar Farmstay (Mentee)

  • What stands out most about Sparrowly Group is their genuine interest in small operators like us. They listen. They ask the right questions. They don’t just hand out templates, they help you build from your strengths. Their mentorship has been professional, grounded and personal all at once. 

    - Vast Harvest Permaculture (Mentee)

Discuss tailored agritourism programs for your region 

Contact us