The arts, culture and creative industries sector in NSW has the largest creative workforce in Australia. The creative industries are an important part of the economy, accounting for a fifth of services exports and 10% of the state’s workforce and with great potential to grow. Australia is facing a big issue with our creative trade – for every dollar we make by selling creative stuff, we end up spending eight dollars on importing similar things. This deficit shows the potential growth that the arts, culture, and creative industries could have to bring in a lot more money and boost our economy as well as the profile of the sector. To support this growth opportunity, the 'Creative Communities Policy was introduced by the NSW Government late last year to maximise the opportunity this sector presents and enhance the cultural and creative sectors. Sparrowly Group’s Justine Sinclair provides a practical framework for realising the opportunities of this policy.

Sensory Experience is the connection of physical senses including sight, touch, taste, sound and smell to an experience. In this article, Sparrowly Group’s Morgan Thorn explores how your every day activities or surroundings can be developed into a memorable sensory experience.