Sparrowly Group’s Top Ten Tourism and Travel Trends for 2017

With so many tourism and travel ‘trend’ reports, we have taken the liberty of researching and bringing together the top ten trends for 2017 along with live examples of who we think are doing it well.

1. Travelling with a Purpose

Personal self development is a hot topic in society now. It is fast becoming a major driver for travellers. Whilst popular amongst Gen Z it’s not just the Millennial’s that this affects, rather tourists of all ages.

Who’s doing it well?
Schoolies and student adventures take on new meaning with My Gap Year via volunteering opportunities in a number of developing countries.

For the more seasoned traveller, Intrepid Travel enables opportunities to get amongst ‘real life’ with behind the scenes experiences. They do this by building trust and relationships with the local communities that they tour in.

Source: IHG- The Uncompromising Customer: Addressing the Paradoxes of the Age of I

2. Smart Travel

Smart travel continues to evolve in the tourism industry. Apps such as Trip Advisor provide a great resource for travellers whilst away on holidays.

Who’s doing it well?


The growth of smart travel continues as Trip Advisor addresses the easy option for tourists to use the app through the Apple Watch.

Source: Escape Here- The Top 7 Tourism Trends for 2016

 

3. Untouched and Unique Places

Untouched and unique destinations are rising as a popular choice for travellers. Many travellers are looking for opportunities to explore lesser-known destinations in their journey for new holiday experiences.

Who's doing it well?

Undiscovered Destinations allows travellers to take the ‘road less travelled’ through adventure tours in unique locations.

Source: Trekksoft- 6 Travel Trends for 2016 that will drive the Global Tourism Industry

4. Hipster Holidays

The rise of the ‘hipster’ has now become an aspect of travel. Hipster Holidays are rising as a popular way for tourists to see less traditional areas of a destination.

W
ho’s doing it well?

Embracing this trend, many travel bloggers such as Travels of Adam are offering guides to cities to enhance the ‘hipster’ experience of a destination. Some activities include bar hopping and finding the perfect brunch.

Source: Escape Here- The Top 7 Tourism Trends for 2016

5. Beyond the Hotel


With travellers wanting more than just a room, more hotels are embracing opportunities that enable its guests to connect with it’s local area.


Who’s Doing it well?

 

Combining authentic local experiences within a hotel atmosphere the Indigo Hotel allows its guests to immerse themselves in a destination through food, art and local interaction. Each hotel reflects the destination it resides giving guests a ‘real life’ experience.

Source: Skift- 10 Hotel Trends that will Shape Guest Experience in 2017

 

6. Staycations

‘Staycations’ are fast becoming a popular form of holiday allowing people to get the holiday experience without tedious travel.

Who’s doing it well?

The Intercontinental Hotel Sydney Double Bay is promoting the staycation trend by offering packages and special offers to motivate guests to stay locally. These packages allow guests to treat themselves with pampering spa days and indulgent delicacies.

Source: Trekksoft- 6 Travel Trends for 2016 that will drive the Global Tourism Industry

7. Continued Strength of the Chinese Market

The Chinese tourist is one of fasting growing tourism markets in the world. Its continual growth as a market segment gives opportunity for growth of tourism destinations and companies.

Who’s doing it well?


Tourism Australia has embraced this trend by focusing its research on the Chinese tourist to enhance their experience.

Source: Trekksoft- 6 Travel Trends for 2016 that will drive the Global Tourism Industry

 

8. Cruising

Relaxing, eating and drinking onboard a cruise still remains a popular form of holiday for most tourists.

Who’s doing it well?

With it’s range of destinations and continual special offers Carnival Cruises remains a competitive player in the cruising industry.

Source: ABTA- Travel Trends Report 2017

 

9. Sustainable Tourism

In 2017 sustainable tourism is expected to be of a high agenda for most tourism companies.

Who’s doing it well?

The tour company G Adventures has embraced this trend through the introduction of new social enterprise projects into its trips. They do this through giving back to local communities by keeping tourism dollar in the destination.

Source: ABTA- Travel Trends Report 2017

 

 

10. Co-living

Co-living has been a recent introduction into the hospitality industry emphasising collaboration and community to enhance the hotel guest experience.

Who's doing it well?

In September 2016 the AccorHotels announced its new brand, Jo&Joe, to be launched in 2020. Inspired by co-living and hostels this brand  allows travellers to experience a real community in a hotel.

Source: Skift- 10 Hotel Trends that will Shape Guest Experience in 2017

 

About the author:
Emma Costin is a third year business student studying at UTS and valued intern with Sparrowly Group. She is passionate about the tourism industry through her constant interest in travel and cultures. She majors in Tourism and has a desire to market destinations globally. Check out her LinkedIn profile
here.